{"id":771,"date":"2024-06-30T18:52:54","date_gmt":"2024-06-30T18:52:54","guid":{"rendered":"https:\/\/nouveauxkotler.com\/?p=771"},"modified":"2024-06-30T19:14:14","modified_gmt":"2024-06-30T19:14:14","slug":"nouveaux-kotler-at-the-performance-marketing-conference-2024","status":"publish","type":"post","link":"https:\/\/nouveauxkotler.com\/el\/nouveaux-kotler-at-the-performance-marketing-conference-2024\/","title":{"rendered":"Nouveaux Kotler at the Performance Marketing Conference 2024"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u039f\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Boussias Events \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Google<\/h2>\n\n\n\n<p>\u03a0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c6\u03ad\u03c4\u03bf\u03c2 \u03b7 Nouveaux Kotler \u03c3\u03c4\u03bf Performance Marketing Conference 2024. \u039c\u03b5 \u03c4\u03b7\u03bd \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 <a href=\"https:\/\/calendar.boussiasevents.gr\/\">Boussias Events<\/a>, \u03c5\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b9\u03b3\u03af\u03b4\u03b1 \u03c4\u03b7\u03c2 Google, \u03c4\u03bf Performance Marketing Conference 2024 \u03b8\u03b1 \u03bb\u03ac\u03b2\u03b5\u03b9 \u03c7\u03ce\u03c1\u03bf \u03c3\u03c4\u03bf OTEAcademy Auditorium \u03c3\u03c4\u03b9\u03c2 17 \u0399\u03bf\u03c5\u03bb\u03af\u03bf\u03c5. \u039f \u0393\u03b5\u03ce\u03c1\u03b3\u03b9\u03bf\u03c2 \u0391\u03bb\u03ad\u03be\u03b1\u03bd\u03b4\u03c1\u03bf\u03c2 \u03a3\u03c9\u03bc\u03b1\u03c1\u03ac\u03ba\u03b7\u03c2, \u03bf\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03c4\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Nouveaux Kotler \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c9\u03c2 \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ae\u03c2 \u03c3\u03c4\u03bf \u03c6\u03b5\u03c4\u03b9\u03bd\u03cc \u03c3\u03c5\u03bd\u03ad\u03b4\u03c1\u03b9\u03bf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf George Alex Somarakis?<\/h2>\n\n\n\n<p>\u039e\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b1\u03ba\u03b1\u03b4\u03b7\u03bc\u03b1\u03ca\u03ba\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c4\u03b1\u03b4\u03b9\u03bf\u03b4\u03c1\u03bf\u03bc\u03af\u03b1 \u03c6\u03bf\u03b9\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf \u03a4\u03bc\u03ae\u03bc\u03b1 \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03c9\u03bd \u039c\u03b1\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03af\u03bf\u03c5 \u039a\u03c1\u03ae\u03c4\u03b7\u03c2 \u03c3\u03c4\u03bf \u0397\u03c1\u03ac\u03ba\u03bb\u03b5\u03b9\u03bf \u039a\u03c1\u03ae\u03c4\u03b7\u03c2. \u03a3\u03c5\u03bd\u03ad\u03c7\u03b9\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03c0\u03bf\u03c5\u03b4\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c0\u03c4\u03c5\u03c7\u03b9\u03b1\u03ba\u03ce\u03bd \u03c3\u03c0\u03bf\u03c5\u03b4\u03ce\u03bd \u201cDigital Marketing with Analytics\u201d \u03c4\u03bf\u03c5 Coventry University \u03c3\u03c4\u03b7\u03bd \u0391\u03b3\u03b3\u03bb\u03af\u03b1. \u0388\u03ba\u03b1\u03bd\u03b5 \u03c4\u03bf \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 digital marketing \u03c4\u03bf 2018 \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b3\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 agencies \u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 2022. \u0391\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03bf\u03cd \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03ba\u03ad\u03c8\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 marketing. \u0388\u03c4\u03c3\u03b9 \u03b9\u03b4\u03c1\u03cd\u03b8\u03b7\u03ba\u03b5 \u03b7 <a href=\"https:\/\/nouveauxkotler.com\/el\/\">Nouveaux Kotler<\/a>, \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1 marketing \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 guerilla \u03ba\u03b1\u03b9 performance marketing, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c4\u03bf data analysis.<\/p>\n\n\n\n<p>\u03a0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 Electronet \u03ba\u03b1\u03b9 \u03b7 MemoryBox, \u03b7 Nouveaux Kotler \u03b4\u03af\u03bd\u03b5\u03b9 \u03b2\u03ac\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 marketing. \u0391\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9\u03c2, \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c5\u03b3\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03bf\u03c7\u03bf\u03b8\u03b5\u03c3\u03af\u03b1. \u0388\u03c4\u03c3\u03b9, \u03b7 Nouveaux Kotler \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ad\u03bd\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7\u03c2 marketing, \u03ba\u03cc\u03bd\u03c4\u03c1\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c4\u03ac\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 cookie cutter approach \u03c0\u03bf\u03c5 \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/nouveauxkotler.com\/wp-content\/uploads\/2024\/06\/BEE01155-683x1024.jpg\" alt=\"George Alex Somarakis founder of Nouveaux Kotler at the Performance Marketing Conference 2024 \" class=\"wp-image-775\" style=\"width:340px;height:auto\" srcset=\"https:\/\/nouveauxkotler.com\/wp-content\/uploads\/2024\/06\/BEE01155-683x1024.jpg 683w, https:\/\/nouveauxkotler.com\/wp-content\/uploads\/2024\/06\/BEE01155-200x300.jpg 200w, https:\/\/nouveauxkotler.com\/wp-content\/uploads\/2024\/06\/BEE01155-768x1152.jpg 768w, https:\/\/nouveauxkotler.com\/wp-content\/uploads\/2024\/06\/BEE01155-1024x1536.jpg 1024w, https:\/\/nouveauxkotler.com\/wp-content\/uploads\/2024\/06\/BEE01155-1365x2048.jpg 1365w, https:\/\/nouveauxkotler.com\/wp-content\/uploads\/2024\/06\/BEE01155-8x12.jpg 8w, https:\/\/nouveauxkotler.com\/wp-content\/uploads\/2024\/06\/BEE01155-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\u0397 \u03bf\u03bc\u03b9\u03bb\u03af\u03b1 \u03c3\u03c4\u03bf Performance Marketing Conference 2024<\/h2>\n\n\n\n<p>\u0397 \u03bf\u03bc\u03b9\u03bb\u03af\u03b1 \u03c4\u03bf\u03c5 \u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c5 \u03c3\u03c4\u03bf Performance Marketing Conference 2024 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03af\u03c4\u03bb\u03bf &#8220;Guerrilla Growth: Unleashing Unconventional Marketing for Explosive Brand Success&#8221;. \u0398\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c0\u03c9\u03c2 \u03bb\u03af\u03b3\u03b7 \u03c3\u03ba\u03b1\u03bd\u03c4\u03b1\u03bb\u03b9\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03cc\u03c3\u03b7 \u03c4\u03c1\u03ad\u03bb\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5 \u03b8\u03ad\u03c3\u03bc\u03b9\u03bf\u03c5\u03c2 \u03bb\u03af\u03b8\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03bf\u03c1\u03b8\u03cc\u03b4\u03bf\u03be\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u03a3\u03c4\u03b7\u03bd \u201c\u03ac\u03b3\u03c1\u03b9\u03b1 \u03b4\u03cd\u03c3\u03b7\u201d \u03b1\u03c5\u03c4\u03ae \u03c4\u03bf\u03c5 marketing, \u03bf\u03b9 \u03b1\u03bd\u03bf\u03c1\u03b8\u03cc\u03b4\u03bf\u03be\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 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\u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b1\u03bd \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 5x \u03c3\u03b5 \u03b4\u03cd\u03bf \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ac\u03bb\u03bb\u03b7 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03c1\u03bf\u03c3\u03b5\u03c1\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 1,5x \u03c3\u03b5 \u03bc\u03cc\u03bb\u03b9\u03c2 \u03ad\u03bd\u03b1 \u03c7\u03c1\u03cc\u03bd\u03bf. <\/p>\n\n\n\n<p>\u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03b5\u03bb\u03b5\u03c5\u03b8\u03ad\u03c1\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 data geek \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd 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\u03c4\u03b7\u03c2 Google, \u03c4\u03bf Performance Marketing Conference 2024 \u03b8\u03b1 \u03bb\u03ac\u03b2\u03b5\u03b9 \u03c7\u03ce\u03c1\u03bf \u03c3\u03c4\u03bf OTEAcademy Auditorium \u03c3\u03c4\u03b9\u03c2 17 \u0399\u03bf\u03c5\u03bb\u03af\u03bf\u03c5. \u039f \u0393\u03b5\u03ce\u03c1\u03b3\u03b9\u03bf\u03c2 \u0391\u03bb\u03ad\u03be\u03b1\u03bd\u03b4\u03c1\u03bf\u03c2 \u03a3\u03c9\u03bc\u03b1\u03c1\u03ac\u03ba\u03b7\u03c2, \u03bf\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03c4\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Nouveaux Kotler [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-771","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Performance Marketing Conference 2024 - \u0397 Nouveaux Kotler<\/title>\n<meta name=\"description\" content=\"\u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03c1\u03cc\u03bb\u03bf \u03b8\u03b1 \u03c0\u03b1\u03af\u03be\u03b5\u03b9 \u03b7 Nouveaux Kotler \u03c3\u03c4\u03bf Performance Marketing Conference 2024 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c4\u03b5.\" \/>\n<meta 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